If you’re only blogging your most recent sessions, you’re missing a huge opportunity. (Big. Huge!)
The right blog content can bring people to your site before they even realize they want a cake smash session. Maybe they’re searching for birthday party ideas, gifts for one-year-olds, or what to wear for their baby’s big day… and boom, they land on your site.
Every post you write is a chance to answer their questions, build trust, and position yourself as the go-to expert for this major milestone.
So if you’re staring at a blinking cursor wondering what to post, I’ve got you. These blog ideas are designed to boost your SEO, serve your future clients, and make Google fall a little bit in love with you.
Blog Post Idea Categories:
Session Prep
- What to Wear for a Cake Smash
- Family Portraits Before Your Cake Smash Session
- What Really Happens During a Cake Smash Session (and what parents should know)
- 5 Things to Pack for Your Baby’s Cake Smash
- The Most Common Cake Smash Mistakes Parents Make
Behind the Scenes
- How I Set Up a Cake Smash (And Clean It Up!)
- From Blank Backdrop to Smash Set: A Look at My Creative Process
- A Day in the Life of a Cake Smash Photographer
Client Spotlights / Studio Stories
- Feature a recent session (and tell a story!)
- A Q&A with a returning client – what they loved about their experience
- Then vs. Now: First Birthday vs. Newborn Photos (with side-by-side images)
Seasonal + Trending
- My Favorite Fall-Themed Cake Smash Setups
- 2025 Cake Smash Trends (That Are Cutest and Camera-Friendly)
- 4th of July Cake Smash? Here’s How to Make It Tastefully Patriotic
- My Favorite Movie Themed Cake Smashes
- Why Winter Babies Deserve the Coolest Cake Smash Sets
- 2025 Trends: Winter ONE-derland, Mr. ONEderful and Alice In ONEderland.
Educational / Planning Tips
- Why Booking Early Matters for First Birthday Sessions
- What Age is Best for a Cake Smash? (Spoiler: It’s Not Always 12 Months)
- One Theme, Two Looks: How to Style a Cake Smash Set for Twins
- My Cake Smash Theme Bucket List
- Not Into Cake? Here Are 4 Alternative Smash Session Ideas
- 3 Reasons to Print Your Cake Smash Photos (and Where to Hang Them)
- Real Talk: Why Cake Smash Sessions Are Totally Worth It
- 10 Cake Smash Themes I’ll Never Get Tired Of
- What If My Baby Doesn’t Smash the Cake?
- How to Turn Your Cake Smash Photos Into Birthday Party Decor
Local Resources (AKA- SEO Juice)
- Best Places in [Your City] to Host a First Birthday Party
- Smash Cake 101: Where to Get the Perfect Cake in [Your City]
- Birthday Gift Ideas for One-Year-Olds That You’ll Actually Use
- Baby’s Big Day: Local Picks To Help Them Celebrate
Bonus: Call to Action Ideas
End the post with something like:
• Playful & Excited
Ready to plan the sweetest session ever? Check out my current availability and let’s design a cake smash your baby (and your walls) will love!
• Straightforward & Confident
Let’s turn your baby’s first birthday into something unforgettable. Click here to book your cake smash session.
• Visual-Focused
Your baby is about to be ONE. Let’s create the kind of photos you’ll want all over your walls, your phone background, and maybe even on Grandma’s fridge.
• Soft-Sell, Supportive Vibe
Not sure where to start? I’ll walk you through everything, from choosing a theme to picking the perfect cake. Hit that contact button and let’s chat!
• For Early Planners
Planning ahead? Smart move. My calendar fills fast, so click here to grab your baby’s session before someone else snags your spot.
• Cheeky & Brand-Aligned
Warning: These photos will make you cry, laugh, and immediately order wall art. Don’t say I didn’t warn you. Book your session now!
Freebie Alert:
So now you’ve got 31 cake smash blog post ideas ready to go… but if you’re still staring at the blinking cursor like it personally offended you, I got you.
I created a free Blogging Blueprint for photographers just like you! Packed with post prompts, planning tips, and a simple system to keep your content rolling (without the burnout).
Blogging isn’t just about filling space on your website… it’s one of the easiest ways to connect with potential clients before they’re even thinking about booking. When you create content that answers their questions, eases their worries, and gets them excited about celebrating this big milestone, you’re doing more than helping Google – you’re building trust.
Happy blogging, y’all!
